The Long Tail and the demise of Mass Marketing

A Gossamar Post by Axel - this post first appeared on Gossamar, a site dedicated to Gossamar - Inbound Marketing, Marketing and Sales Automation

Did you know that 70-75% of all search queries on Google and other search engines are in "The Long Tail"? Take a look inside the Long Tail and you'll find out why traditional mass-marketing is dying, and why 1:1 online marketing is the new norm.

The post The Long Tail and the demise of Mass Marketing appeared first on Gossamar.

1. Introduction to Inbound Marketing Automation